Once upon a time, people went to bookstores when they wanted to buy a book
. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s.
For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I’ve found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.
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The initial outlay of cash when you are self-publishing can feel overwhelming. All those doubts begin to sneak in. “What if I do not sell enough books to cover my costs?” is a common fear. This is a reasonable fear if you are self publishing for the first time which is why we have provided three great money saving tips, you know, just to get you on solid ground before your book begins to make millions.
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